Wines from Rioja has gone for a change of image with its latest ad campaign, “Talk Rioja”. Instead of featuring vineyards and bottle shots, the creative includes words flowing from two glasses of wine.
The City is rife with rumours as to how InBev will finance the debt secured to complete its Anheuser-Busch acquisition. InBev has persuaded lenders to agree to a US$45 billion debt package, including a US$7bn loan, which the brewer plans to repay by disposing of some of its assets.
The current issue of the spirits business – db’s sister title, and the first international trade publication dedicated exclusively to spirits – features full reports on the Gin and Liqueur Masters events, examines the state of Cocltails, and reviews the rise and rise of Cellar Trends
The quarterly magazine is edited by leading spirits guru Patience Gould
